Colgate has launched Colgate Total Plaque Pro-Release. Developed by Colgate scientists, the toothpaste offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.

Plaque bacteria is the root cause of many oral health problems like bad breath, cavities, and gingivitis. 

Colgate Total Plaque Pro-Release features a breakthrough formula that uses Smart Foam Technology to penetrate hard-to-reach places and fight plaque bacteria along the gum line.

Its unique formula harnesses the power of Stannous Fluoride – an ingredient that helps reduce plaque bacteria and prevent gingivitis – in a new and revolutionary way.

Victoria Mah, Colgate’s Head of Integrated Marketing & Brand Experiences, Health & Wellness, says, “Colgate Total Plaque Pro-Release is our newest innovation.”

Raj Kohli, Vice President of Global R&D, adds, “We are proud to continue this legacy with Colgate Total Plaque Pro-Release and arm consumers with a new innovation that is clinically proven to reduce plaque bacteria better than regular fluoride toothpaste.”

Colgate Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide including Amazon, Walmart and CVS.